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Rexona Women's Worldcup
Project Type
Photography
Date
June 2023
Location
London
Role
Digital Set Designer
The project entailed the precise digital set design of stadiums, utilizing cutting-edge technology such as large LED screens instead of traditional green screens. This innovative approach elevated the immersive quality of the environments created for diverse events. In addition to the digital set design, the project involved crafting graphic design elements for newspaper headlines and other visual components to enhance the overall aesthetic. Notably, this inclusive approach to technology was instrumental in the success of the Rexona TV advert project, where the creative use of large LED screens contributed to bringing the brand's vision to life with compelling and visually striking design elements.